📣 SammyBags in the Media

Since 2020, SammyBags has been featured on TVNZ, Stuff, Kia Ora Magazine and more. Our story of reusable packaging and mental health support continues to inspire.

☕ BeanScene Features SammyBags in the Media for Coffee Innovation (Feb 2024)

A deep dive into our reusable coffee pouches — some of the first fully washable options in the world.
👜 Designed with the KeepCup philosophy, our pouches fold flat, last 5+ years, and support zero-waste living.

BeanScene x SammyBags
BeanScene – February 2024

✈️ Kia Ora Spotlights Thoughtful Sustainability (Sept 2022)

A feature on thoughtful sustainability. This article challenged greenwashing in packaging and celebrated SammyBags for its lifecycle-based, reusable designs.
🧵 “It’s not just about taking plastic out of circulation, but rethinking the whole system.”

Kia Ora Magazine – September 2022

📺 SammyBags Featured on TVNZ’s Seven Sharp

In this national news segment, TVNZ’s Seven Sharp covered the inspiring origin of SammyBags — from a park swing encounter to a business that’s changing lives and reducing waste.
🗣️ “It gives me a reason to get up in the morning.” – Sammy Barker


🗞️ Stuff Showcases SammyBags in the Media with a Story of Recovery and Reuse (May 2022)

This in-depth feature highlights Sammy’s personal transformation and how the business supports mental health with every sale.

💬 “SammyBags is an empowering process which has given me purpose. It’s both a distraction and part of my recovery.” – Sammy Barker

STUFF – May 2022

🌱 Creative Recovery and Local Impact (Avenues Magazine – March 2021)

A beautiful feature about the emotional roots of the brand. It dives into the power of healing, the meaning behind our name, and the origami crane logo.
💬 “Sam’s tattoo says ‘Change Nothing; Nothing Changes’ – a phrase that speaks to both mental and environmental health.”

Avenues Magazine – March 2021

🔗 Keep Exploring SammyBags

Want to learn more about where it all started? Learn more about how SammyBags began on Our Story page. Or explore our full range of handmade reusable packaging to see what makes our products both practical and meaningful.